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JUST LIKE EVERY year, our editors spent months testing hundreds of the newest grooming products to find the very best out ones there. But we quickly realized it’s not always about having just one. These days, we have options and we endorse using them to their full advantage. In 2024 grooming has gotten personal, so whether it’s having an arsenal of bar soaps at the ready or a collection of sunscreens, we’re using different products based on how we feel and what our bodies need. Grooming isn’t one size fits all so we encourage you to experiment, collect and create the best routine that fits your vibe.
We aren’t kidding when we say we tested hundreds of products and spent months lathering, scrubbing, slathering and spritzing to weed out the duds and find the very best. And whether you’re a body wash or bar soap guy, are rocking short or long hair, growing a beard or shaving clean every day, we found all the top-notch products to make your routine the best it can possibly be. Grooming in 2024 is a game of choose your own adventure and these are the essential tools to help you make the most of it.
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Infused with hyaluronic acid and violet rice water, this rich-lathering shampoo leaves even super dry hair feeling fresh, clean and hydrated.
Our testers loved how even just a little bit of this ultra-moisturizing conditioner left their hair feeling smooth and healthy without a hint of greasiness, thanks to the cocoa and shea butters in the formula.
Even just one wash with this shampoo noticeably pumped up the volume of our testers’ hair and gave it a healthy-looking shine.
This fragrance-free shampoo deep cleanses your hair, leaving it “squeaky clean” according to one tester, while still preserving and hydrating curls.
This innovative lotion-gel hybrid helps shield hair from humidity to keep “curls together for days without crunch or frizz,” said one of our testers.
Just a dab of this pomade gives all hair types texture and flexible hold with a natural, matte finish and, since it’s water-based, it washes out easily with no residue left behind.
This dermatologist-developed serum is customized for your unique hair and scalp using clinically-proven ingredients to treat hair loss and promote regrowth.
Not only does this spray give your hair lightweight texture and volume, but it also has a little bit of hold to keep it in place all day without adding more products.
Finish off your style with this flexible hold spray that protects hair from humidity without turning it into a helmet or making it crunchy.
When your hair needs extra attention, switch out your conditioner with this amino acid-packed cream, leave it on for three minutes, and rinse for smoother, hydrated and healthier-looking hair.
Instead of clumpy wax, use this multi-purpose spray that can either deliver flexible texture or high-hold structure to your hair, depending on which position you turn the nozzle.
This balm delivers the high hold you want in a classic pomade (perfect for slicked back styles) but is way easier to apply. Pro-tip: a little goes a long way.
The 7,000 rpm motor in this pro-grade clipper slices through even the thickest hair with ease and the 21 attachments allow for a dizzying amount of lengths and styles.
Sub this in for your regular shampoo once or twice a week to let its exfoliator clean and sweep away buildup.
Our tester raved that this cream made their hair soft and provided a natural hold.
Apply a few pumps of the keratin-packed serum daily to repair, strengthen, and smooth damaged and frizzed hair.
Lightweight, yet still super moisturizing, this hand lotion not only has a fresh, eucalyptus scent that keeps you coming back for more, but it’s in a bottle that you won’t be embarrassed to leave out.
This powerful serum spray is packed with 2% hyaluronic acid which makes quick work of squashing breakouts anywhere on your body. One tester saw improvement in his back acne within a week of using it.
With a subtle citrus scent and a lightweight texture, this lotion moisturizes skin without greasiness and blew away the competition.
With the aid of both chemical and physical exfoliants, our testers were impressed by this scrub that left their skin smooth but not scratched.
No matter where you manscape, use one of these easy to use pads to treat and prevent ingrown hairs with the aid of salicylic and glycolic acids.
The combination of arrowroot powder, kaolin clay, rice powder and silica in this powder instantly absorbs sweat and moisture and helps prevent chafing.
Add these magnesium flakes to your bath to help condition skin and relax muscles after a hard workout (or just because).
Stick this to the bottom of your shower to easily scrub and exfoliate your feet, leaving them smooth and callous-free without even bending down.
This moisturizing, skin-nourishing rub-on is the smoothest sunscreen we’ve found—ever.
This rich-lathering wash uses plant-based moisturizers to keep your skin soft and smooth after cleansing.
The travel-friendly stick has shea butter, coconut oil, and sunflower extract to make tats pop like brand-new.
It’s made to be safe for babies, so this ultra-gentle formula is suitable for the most sensitive skin. Plus, the mineral offers supreme protection from damaging UV rays.
This sweat stopper kept us bone dry for hours, and the moisturizing vitamin E prevented any irritation.
Cordless. Easy-to-swap length guards. Interchangeable blade heads for smooth finishes. No joke.
Not only does this deodorizing stick help prevent odor and curb wetness, but it can also help prevent chafing.
This aluminum-free mist is good for your pits but also formulated for anywhere else below the neck. (Yes, even there.)
Small in price, mightyon skin—a plant-based cleanser with essential oils (olive, jojoba, argan, coconut, and sunflower).
When you need extra exfoliation, reach for this large bar that uses natural poppy seeds to gently remove built-up dead skin leaving your body feeling ultra-smooth and fresh, thanks to the invigorating peppermint scent.
Pick this up for the hyaluronic acid, Vitamin B and amino acid-packed formula of this bar, keep using it for the ultra-rich and fresh-smelling lather.
There’s a lot of shea butter in this bar soap, which leaves your skin feeling super smooth and hydrated, as well as clean, but the fancy woody scent is what really makes using it a luxury experience.
Our tester loved this bar’s exfoliating action and generous lather, as well as how it left their skin feeling clean but not dry.
Our tester said this foam went on light but removed dirt and oil with minimal effort.
This skin brightener has two active ingredients, yet it never feels intense or irritates.
Its high-level SPF 50+ protection also contains a collagen peptide, which helps reduce signs of sun damage over time.
The prescription-strength retinoid improves acne so effectively that one tester noticed breakout-prone skin clearing up within a week.
Its sulfur, salicylic acid, and peat work to reduce greasy buildup, help prevent blackheads, chill out redness, and heal pimples—all in just a few uses.
These patches depuff bags and brighten dark circles, and their glycolic acid and retinol smooth fine lines and other signs of aging.
Our tester said the high SPF felt “strong” yet still comfortable to wear all day. The tint ensures no white residue.
This multi-acid complex boosts the speed at which your skin cells turn over, aiding in exfoliation and reducing fine lines and wrinkles.
This neutral, fragrance-free moisturizer hit just the right balance with our testers. It made their skin feel and look hydrated but not greasy and was rich but sank into their skin quickly.
This cream may be rich, but the plant-based formula doesn’t feel greasy or heavy on your skin. Rub it in at night to wake up with healthy-looking skin.
Use this fine-grain, Vitamin C-packed scrub once a week to gently exfoliate away dead skin and leave it brighter and smoother without the risk of scratches.
Testers saw brighter, clearer skin after just one use of this powerful exfoliating serum that gently removes built-up dead skin and debris with the aid a cocktail of natural acids.
Stick on one of these patches when you feel a pimple forming deep inside your skin and the microneedles deliver magnesium and other ingredients to kill it before it reaches the surface.
As one tester said, “this thing performs.” Swipe it under your eyes to instantly hydrate, depuff and perk up tired eyes and best of all, it’s portable.
Just a few swipes of this gel-like balm helped heal even the driest, chappiest lips of our testers who loved the lightweight texture that didn’t make their mouths feel greasy or slimy.
This multi-use gel takes the place of both a toner and serum in your routine by smoothing your skin, balancing your skin barrier and moisturizing at the same time.
The powerful combination of peptide and oxyresveratrol in this daily serum brightens dark spots and overall skin tone with lightning speed.
Spritz your skin whenever you want with this toning mist with hypochlorous acid to not only hydrate it, but also calm it down and reduce redness and irritation.
Swipe one of these idiot-proof pads over your face at night to deliver the power of retinol to your face and all its anti-aging, skin-evening and brightening properties.
Carry this sunscreen stick wherever you go for easy application (and reapplication). The sunscreen goes on clear and glides over your skin with no need to rub and is packed with skin-beneficial ingredients like hyaluronic acid, niacinamide and ceramides.
Using three kinds of light – red LED, blue LED and infrared – using this mask for a few minutes a day can help reduce signs of aging, improve skin elasticity and fight bacteria that can lead to acne. Plus, it gives a great stress-reducing face and scalp massage at the same time.
The balance on this blade leads to an easy, close shave. One tester reported that it was “the best designed safety razor I have tried.”
This surprisingly thin formula poofs to a lather and provides an especially smooth shave no matter the razor type.
The trifecta of jojoba, squalane, and avocado oils helps this stuff stay lightweight. The smoky, woodsy scent is nice, too.
This non-greasy gel packed with chamomile extract and Vitamin E not only moisturizes and smooths your beard, but can be used on our face to help curb redness and irritation.
With menthol and aloe vera, this balm instantly calms down redness and soothes irritation, all with a nice, spa-like scent and cooling sensation.
Instead of using a separate wash for your beard (or worse, no wash at all), use this for double duty on both your beard and face for a fresh, deep clean.
Neatly clean up sideburns, mustaches, beard lines and even ear and nose hair with this handy multi-purpose, waterproof and rechargeable tool.
Between the rotary dial and the two comb attachments, this cordless trimmer provides an incredible 40 different cutting lengths, allowing you ultimate control over your beard style.
Unlike goopy balms and greasy oils, this lightweight leave-in spray instantly conditions dry whiskers for a silky smooth finish, plus hydrates the skin underneath.
The triple blades of this razor are effective yet still gentle on your face thanks to special SkinComfort rings and our testers loved the large battery life display.
Notes of cardamom, sage and vanilla add a depth and mysteriousness to the woody base of this modern and sophisticated fragrance.
This strong, masculine elixir of cedar, incense, patchouli and spices is confident and warm without being overly aggressive. Wear it in the winter with a perfectly-tailored wool topcoat.
The fresh, crisp, green vibes of this lightweight fragrance come from a bouquet of citruses, herbs, florals and grassy vetiver.
Cypress and herbs make you feel like you’re in Italy—for far less than the plane ticket to get there.
This fresh, aquatic cologne feels like a beach trip in a bottle.
There’s a slight sweetness to this scent but the infusion of cinnamon, red pepper and tobacco that dial up the spice and sultriness of this statement-making fragrance.
This lightweight aquatic scent is nostalgic yet modern at the same time.
Eucalyptus, violet, and charcoal give the fragrance an herbal, desert vibe.
Leather and vanilla give this cologne a sweetness that’s anchored in spices. Wear it day or night.
Instead of the usual hydrogen peroxide, this peppermint toothpaste leverages vitamin C to whiten your teeth.
This alcohol-free rinse left our tester’s mouth feeling clean and fresh without any burning or dryness.
Pop in the mouthpiece, go do something else for two to five minutes, and pop it back into its charging station. Hands-free!
Quad-stream technology(!) ensures that this power flosser covers more area in less time, with three intensity settings.
Delivering a more effective floss than traditional flossing alone, this powered tool allows you to effectively clean between teeth with less effort.
Our testers agreed with the claim that this toothbrush gives you a professional clean every day because their teeth felt polished and super clean after each use, even on the “sensitive” setting.
This article originally appears in the May/June 2024 issue of Men’s Health.
Styling: Ted Stafford.
Prop styling: Andrea Bonin.
Hair: Yu Nakata.
Makeup: Evy Drew.
Director/Executive Producer, video: Dorenna Newton.
Editor, video: Josh Archer.
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